Using the same health care organization identified in the Week 3 assignment (Miami Burn Center Hospital) complete a SWOT analysis on the organization overall, based on information you gathered when completing the first assignment.
Preparation
Use the provided template for your analysis. Download the Word document to your computer, complete it according to the requirements below, and save it. Then submit your finished document to the assignment.
For more information on how to conduct a SWOT Analysis, watch the LinkedIn Learning video, Conducting a SWOT Analysis.
Instructions
As a first step, identify one or two of your organization's major competitors. Then, make sure your SWOT Analysis includes each of the following:
Step 1: Strengths
- Identify three examples of what your organization (or product or service) does better than (or at least equivalent to) the competition. These could include:
- Specific product attribute advantage.
- Brand perceived value.
- Company's customer service.
Step 2: Weaknesses
- Identify three examples of weaknesses inside your organization (or products or services) that impact your ability to compete in the health care market. These could include:
- Culture.
- Patient safety.
- Lack of board-certified specialists.
- Shortage of nurses.
Step 3: Opportunities
- Identify three examples of opportunities inside your organization from a standpoint of competing with other health care organizations. These could include:
- Magnet status.
- Telehealth services.
- E-check-in prior to arrival.
Step 4: Threats
- Identify three examples of events that could threaten the organization's (or product or service's) standing in the market. These might include:
- New competitor entry.
- Major product failure.
- Reduction in promotional spending.
- Customer changes.
- Changes in the market.
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HSA505: Health Services Strategic Marketing |
Week 5 Activity Template – SWOT Matrix Template
Name: Click or tap here to enter text.
Professor Name: Click or tap here to enter text.
Date: Click or tap here to enter text.
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INTERNAL FACTORS |
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STRENGTHS (+) |
WEAKNESSES (-) |
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EXTERNAL FACTORS |
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OPPORTUNITIES (+) |
THREATS (-) |
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Additional Notes:
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