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Assignment 1: Impact of Media on Your Life
According to data from Statista (2023), the average American adult spends more than half of each day (13 hours, 8 minutes) consuming media across various platforms. This includes watching television, browsing the internet, listening to music, reading books, and using mobile devices. The impact of media consumption on individuals can vary depending on the content and context of what they consume.
Objective:
To assess the implications of your media consumption.
Skills:
For this activity, you will be applying critical thinking skills to formulate and support your conclusions on a problem or issue.
Activity:
For this exercise, choose a day this week and catalogue all the mass media you consume during that day. Then, reflect on your media use and write a 1–2 page (about 250-500 words) essay that addresses the following questions:
A. How does your daily media consumption influence your personal and social well-being?
B. What has the impact of increased consumption been on your family, your friends, and your community? What do you see as the implications for society of this increasing media consumption?
Requirements:
1. A thoughtful, thorough 1-2 pages (about 250-500 words), double-spaced essay in 12-point Times Roman or similar serif font, with all the basic components for a beginning, middle, and end.
·
· The first paragraph should contain a thesis that introduces your main idea or position on the question posed to you in the assignment prompt. What is the point you intend to make in your answer?
· The middle paragraphs should provide information, examples, and details to support your main idea or position. This is where you should show use because statements and detail what you know or think about the topic.
· The final paragraph should sum up your main idea or position on the topic.
2. Support your comments with relevant information that you researched in the course’s learning resources.
·
· Use APA-style in-text citations to cite the sources of the information that you used in assembling ideas for your argument.
· Create a matching APA reference list at the end of the document.
· Reference:
· Statista. (2023, January 9). Time spent per day with digital versus traditional media in the United States from 2011 to 2023. https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/
· ©2024 University of Maryland Global Campus
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NEW: COMM 202 Refresh '23 – Weekly Short
Essay Assignment Rubric Course: COMM 202 7382 Media and Society (2248)
Purpose Exemplary 15 points
Competent 13.35 points
Meets Minimum Requirements 10.35 points
Needs Improvement 8.85 points
Does Not Meet Requirements 0 points
Criterion Score
Purpose
(15 points)
/ 15Major
themes and
central point
or thesis are
readily
apparent in
introductory
paragraph(s).
( A+ )
Major
themes are
readily
apparent but
central point
or thesis may
not be
clearly
stated in
introductory
paragraph(s).
( A to B- )
Major
themes or
central point
or thesis is
not clearly
stated in
introductory
paragraph(s).
( C+ to C- )
Major
themes and
central point
or thesis are
not evident
in
introductory
paragraph(s).
( D to D-)
Work did not
reflect
assignment
requirements
or was not
submitted.
( F to 0 )
Breadth &
Depth Exemplary 25 points
Competent 21.85 points
Meets Minimum Requirements 18.755 points
Needs Improvement 16.25 points
Does Not Meet Requirements 0 points
Criterion Score
10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…
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Breadth &
Depth Exemplary 25 points
Competent 21.85 points
Meets Minimum Requirements 18.755 points
Needs Improvement 16.25 points
Does Not Meet Requirements 0 points
Criterion Score
Breadth &
Depth (25
points)
/ 25Demonstrate
s the
creative and
critical
thinking of
human
endeavor in
a response
to the
prompt(s)
that is on-
topic,
original, and
developed at
great depth.
( A +)
Demonstrate
s the
creative and
critical
thinking of
human
endeavor in
a response
to the
prompt(s)
that is on-
topic,
original, and
adequately
developed.
( A to B- )
Demonstrate
s the
creative and
critical
thinking of
human
endeavor in
a response
to the
prompt(s)
that is on-
topic but
may be
insufficiently
developed.
( C+ to C- )
Response to
prompt(s) is
not on-topic
and/or is too
general or
vague.
( D+ to D- )
Work did not
reflect
assignment
requirements
or was not
submitted.
( F to 0 )
Synthesis Exemplary 15 points
Competent 12.75 points
Meets Minimum Requirements 11.25 points
Needs Improvement 9.75 points
Does Not Meet Requirements 0 points
Criterion Score
10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…
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Synthesis Exemplary 15 points
Competent 12.75 points
Meets Minimum Requirements 11.25 points
Needs Improvement 9.75 points
Does Not Meet Requirements 0 points
Criterion Score
Synthesis
&
Connectio
ns (15
points)
/ 15Ideas are
supported by
reasons and
evidence
that reflect
clear
comprehensi
on of
concepts
explored in
course;
prompt's
questions
are fully
addressed.
( A+ )
Ideas are
adequately
supported by
reasons and
evidence
that reflect
comprehensi
on of
concepts
explored in
course;
prompt's
questions
are
addressed.
( A to B- )
Ideas are
supported by
reasons and
evidence
that may not
always
reflect
comprehensi
on of
concepts in
course;
prompt's
questions
may not all
be
addressed.
(C+ to C- )
Ideas are not
always
supported by
reasons and
evidence
that reflect
comprehensi
on of
concepts in
course;
prompt's
questions
may not all
be fully
addressed.
( D+ to D- )
Work did not
reflect
assignment
requirements
or was not
submitted.
( F to 0 )
Organizatio
n and
Writing
Mechanics
Exemplary 15 points
Competent 12.75 points
Meets Minimum Requirements 11.25 points
Needs Improvement 9.75 points
Does Not Meet Requirements 0 points
Criterion Score
10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688698&grpid=0&isprv=0&bp=0&ou=1277636 3/6
Organizatio
n and
Writing
Mechanics
Exemplary 15 points
Competent 12.75 points
Meets Minimum Requirements 11.25 points
Needs Improvement 9.75 points
Does Not Meet Requirements 0 points
Criterion Score
Organizati
on (15
points)
/ 15Arranges
ideas clearly
and logically
to support
its purpose;
ideas flow
smoothly
and are
effectively
linked;
reader can
follow the
line of
reasoning.
( A+ )
Arranges
ideas
adequately
to support
its purpose;
links
between
ideas are
generally
clear; reader
can follow
the line of
reasoning for
the most
part.
( A to A- )
Arranges
ideas
adequately,
in general,
although
ideas
sometimes
fail to make
sense
together;
reader
remains
fairly clear
about what
writer
intends.
( C+ to C- )
Arranges
ideas
illogically;
ideas
frequently
fail to make
sense
together;
reader
cannot
identify a
line of
reasoning
and becomes
frustrated or
loses
interest.
( D to D- )
Work did not
meet
assignment
requirements
or was not
submitted.
( F to 0 )
Documenta
tion and
Support
Exemplary 15 points
Competent 12.75 points
Meets Minimum Requirements 11.25 points
Needs Improvement 9.75 points
Does Not Meet Requirements 0 points
Criterion Score
10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…
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Documenta
tion and
Support
Exemplary 15 points
Competent 12.75 points
Meets Minimum Requirements 11.25 points
Needs Improvement 9.75 points
Does Not Meet Requirements 0 points
Criterion Score
Reference
s (15
points)
/ 15Ideas are
supported
effectively
with
information
from the
learning
resources
and/or
appropriate
outside
resources
that are
clearly and
consistently
attributed
throughout
paper; uses
APA format
accurately
and
consistently
( A+ )
Answers are
supported
effectively
with
information
sources from
the learning
resources
and/or
outside
resources
that are
clearly but
not
consistently
attributed,
yet
"generally"
supported;
uses proper
formatting
with minor
violations.
( A to B- )
Although
attribution is
present and
many
sources
seem to be
appropriate,
some
statements
are not
attributed or
not
substantiate
d or the
source of
some ideas
is unclear or
some claims
are made
without
support from
the learning
resources
and/or
outside
resources.
( C+ to C- )
Attribution is
missing, or
sources
given are
poorly
chosen;
claims are
consistently
made
without
support from
the learning
resources
and/or
outside
resources;
reflect
incomplete
knowledge
of
formatting.
( D to D- )
Work did not
meet
assignment
requirements
or was not
submitted.
( F to 0 )
Writing
Mechanics
(15 points)
Exemplary 15 points
Competent 12.75 points
Meets Minimum Requirements 11.25 points
Needs Improvement 9.75 points
Does Not Meet Requirements 0 points
Criterion Score
10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688698&grpid=0&isprv=0&bp=0&ou=1277636 5/6
Total / 100
Overall Score
Writing
Mechanics
(15 points)
Exemplary 15 points
Competent 12.75 points
Meets Minimum Requirements 11.25 points
Needs Improvement 9.75 points
Does Not Meet Requirements 0 points
Criterion Score
Writing
Mechanics
(15 points)
/ 15Grammar,
vocabulary,
and
mechanics
exceed the
level of
writing
generally
expected of
a college
student.
( A+ )
Grammar,
vocabulary,
and
mechanics
reflect the
level of
writing
generally
expected of
a college
student.
( A to B- )
Grammar,
vocabulary,
and
mechanics
reflect at
least the
minimum
level of
writing
generally
expected of
a college
student.
( C+ to C- )
Grammar,
vocabulary,
or mechanics
reflect errors
that
significantly
interfere
with reader
comprehensi
on.
( D to D- )
Work did not
meet
assignment
requirements
or was not
submitted.
( F to 0 )
Exemplary 41.25 points
minimum
Default: 100
points
Range: 100 –
95 points
A+
Competent 33.75 points
minimum
Default: 85
points
Range: 94.5 – 80
points =
94.5 – 80 =
( A to B- )
Meets Minimum
Requirements 26.25 points minimum
Default: 75 points
Range: 79.5 – 70 points
(C+ to C-)
Needs
Improvement 22.5 points
minimum
Default: 65
points
Range: 69.5 – 60
points =
D+ to D-
Does Not Meet
Requirements 0 points minimum
Default: 0 points
59.75 – 0 points =
F to 0
10/16/24, 12:53 PM Submit: Assignment 1, Impact of Media on Your Life ~ due Tuesday, Week 1 (10/22) – COMM 202 7382 Media and Society (2248…
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,
Chapter 1
· Intersection of American Media and Culture
· How Did We Get Here? The Evolution of Media
· How Did We Get Here? The Evolution of Culture
· Cultural Values Shape Media; Media Shape Cultural Values
· Mass Media and Popular Culture
Media and Culture
The Lost Cell Phone
Figure 1.1
A New York City woman lost her cell phone in the back of a taxi cab. Sasha Gomez, 16, of Queens, ended up with the phone. She decided to keep it and use it. She did not realize the consequences. She was humiliated, harassed, and arrested. And she became the subject of a public shaming ritual only possible by today’s media in today’s culture.
The phone was an expensive model, a T-Mobile Sidekick that sold for $350. Sasha began using the phone to take photographs and send instant messages to friends and family. The woman who lost the phone thought she would never see the phone again. She bought another Sidekick, logged onto her account and found that the old phone was being used. She saw photographs and messages by Sasha. The woman wanted her old phone back. She had a media-savvy friend, Evan Guttman. Evan was able to track down Sasha by her instant messages. He contacted Sasha and asked her to return the phone to his friend. “Basically, she told me to get lost,” Evan later told The New York Times.Nicholas Confessore, “Tale of a Lost Cellphone, and Untold Static,” The New York Times, June 21, 2006. Web. http://www.nytimes.com/2006/06/21/nyregion/21sidekick.html?_r=1&scp=1&sq=evan+guttman&st=nyt
Evan decided to fight for his friend’s phone—through the media. He put up a web page that told the story of the lost cell phone. He put up the pictures of Sasha and her family. The story spread. Evan began getting dozens and then hundreds of sympathetic emails from other people who had lost phones and understood his frustration with Sasha. Two technology blogs, Diggs and Gizmodo, linked to the story and web page. Evan then got thousands of emails, some from as far off as Africa and Asia. Lawyers and police officers contacted Evan about property law and told him how to approach the police. Some people went further than writing supportive emails. They found Sasha’s MySpace page. They sent Sasha and her friends messages demanding the return of the phone. Other people learned her home address in Queens, drove by her apartment building and shouted “thief.”
Sasha and her family were outraged and alarmed. They contacted Evan. Sasha still refused to return the phone. Her brother too communicated with Evan. He said he was a military policeman, and he warned Evan to leave Sasha alone. Evan posted those comments online. He soon heard from others in the military. They told him that the brother’s threats were a violation of military policy. They said they would report the threats to the brother’s superiors.
Armed with all this information, Evan contacted Sasha one more time. He said he and his friend would next go the police. Evan said he was threatened again. He and his friend went to the police who then arrested Sasha. The charge was possession of stolen property. Sasha’s mother came forward and said she had bought the phone for $50 on a subway platform and given it to Sasha. Police confiscated the phone for the original owner. And Evan became a minor cultural celebrity. The story appeared in The New York Times and the International Herald Tribune and was broadcast on MSNBC and other outlets. It was a modern morality tale caused by, and then made possible by, the intersection of media technology and culture.
I thought the story of the lost cell phone would be a great introduction for a text on understanding media and culture and used The New York Times story to write the previous paragraphs. Long after, when I showed the introduction to a colleague, he looked at me and said, “Are you kidding?” He showed me a then-recent book by media scholar Clay Shirky, Here Comes Everybody, a book on the power of organizing through new media. Shirky begins his book—with the same story of the lost cell phone. With some wry amusement over fate, I decided that I would keep my introduction as well. In some ways, the movement of the lost cell phone story from Evan’s website through The New York Times through MSNBC through Clay Shirky’s text through my book on understanding media and culture is symbolic, as we will see, of the multitude of flows between media and culture.
Understanding Media and Culture
This book’s title tells its int