Use the following journals to synthesize the research papers:
1. Journal of Marketing
2.Journal of Marketing Research
3. Journal of Consumer Research
4. Journal of Public Policy and Marketing
5. Journal of international Marketing
6. Journal of the Academy of Marketing Science
Using the STEPPS Model six Principles (Jonah Berger) framework to Create Viral Content on social media.
Synthesize the following model (Practical Values):
1. Practical Values- Define Practical Value and explain how people like to share useful information that can help others. Content that offers practical tips, DIY instructions, or useful advice tends to get shared more. Case Study: Use BuzzFeed’s “Tasty” videos, which went viral because they provided quick easy-to-share recipes with clear practical values.
2. Synthesis of the STEPPS- Explain how the six (6) principles work together to create a comprehensive viral strategy. Strategy for small Businesses: offer insights into how small businesses can use this framework/model to create content that has the potential to go viral